Image Comics hopes to bring new life to a familiar comics business model with Image Direct, a just-launched direct mail subscription service that offers customers in the continental United States discounts of up to 35% on Image titles shipped direct to their door. Customers can currently buy twelve-issue subscriptions on 42 different ongoing titles, including Saga, The Walking Dead, Savage Dragon, Wytches, and Invincible.
According to the FAQ on the new Image Direct site, customers subscribing to two or more titles receive a 10% discount on cover price; four or more gets you a 20% discount. Customers must subscribe to all the titles offered to qualify for the largest 35% discount. The price of an individual 12-issue subscription ranges from $35.88 to $47.88. Subscribing to all of the books costs $1,117.99 after discount.
Despite its tremendous recent growth, one of the ways in which ComiXology was still a bit behind for many digital readers was in subscriptions for ongoing titles. That's all changed as of this morning, as the online store has announced subscription services for all ongoing titles as well as bundle packages, allowing customers to purchase curated collections at discounted prices.
Now, I don't want to alarm anyone, but the holiday shopping season is just a little more than a week away. Some of you may be loaded as the result of a floundering importing business (I hear spices from Zanzibar are really hot right now), but the more miserly among us may be into Marvel's latest subscription offer, which promises substantial savings to gift-givers...
Back in the good old days (or bad old days, depending on your outlook), it was all any comic reader could do to keep from fantasizing about clipping subscription cards from their funnybooks and sending away for every title a publisher offered...
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