Comic readers are often annoyed by the outdated assertion, “but comic books are for kids!” As those of us within this culture know, comics today are usually made for and marketed to adults, especially single issues and superhero comics. However, comics, as a medium, should and can serve a vast variety of demographics. Publishers simply need to be ready to create the books that readers will read.
Most comic readers can point to some great comics for kids, including Smile, Bone, My Little Pony: Friendship is Magic, and Adventure Time -- but for many parents and young readers, there is a huge void in the comics that exist today. There are very few high-quality, positive, superhero comics for kids.
Changing the racial identity of characters has become a contentious issue amongst fans of superhero comics and their adaptations in other media. The awful practices of casting white actors to play people of color, or of turning previously non-white characters into white characters, is all too common in movie adaptations of books, cartoons, TV shows, or even real life stories -- but rather surprisingly, superhero comics and their adaptations have mostly avoided this problem.
In comics, the controversy takes a different direction. Several white characters have become non-white, mostly in movies, and sometimes in reboots. Michael B. Jordan as Johnny Storm in the new Fantastic Four; Helena Bertinelli aka the Huntress in the New 52; Nick Fury in the Ultimate Comics line and on screen. These are changes that agitate some readers -- but realistically, the changes don't go far enough. Superhero comics have a cultural bias towards white characters that has everything to do with their institutional history and nothing to do with what makes sense to the stories.
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