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DC Entertainment President Diane Nelson Explains Why DC Comics Is Moving West

Dick Giordano

For DC Entertainment President Diane Nelson, the decision to move the publishing wing of the company from its longtime home of New York City to Burbank, Calif., is simply one of practicality.

“Literally everything is more difficult” on two coasts, she told The Wall Street Journal.

Take the company Halloween party, for example:

We had a huge Halloween party and a costume contest with the Burbank office and New York on a remote screen. We use all the best technology to make sure we’re remotely connected. But it still always falls apart. People feel disengaged.

Nelson said she had been thinking about consolidating DC’s operations in one office ever since she took her job as president in late 2009. Kevin Tsujihara’s promotion from Warner Home Entertainment president to CEO signaled it was the right time to move, she said.

When asked point-blank about layoffs, Nelson said the decision to move had nothing to do with cutting jobs, as many commentators have worried.

“We have a very competitive package with all sorts of components in terms of relocation and other services,” she said. “We’re doing everything we can to help people find it exciting.”

People who choose not to move to the West coast will be replaced, she said. Those positions will not be cut.

Nelson added that the move is not primarily meant to bring DC’s publishing division into closer proximity with Warner Bros.’ television and movie projects, though that is a plus.

“This is not the corporatization of DC,” she said. “It isn’t about folding DC into Warner Bros. We’re going to help DC feel like more of an important priority in Warner Bros.”

[Via The Wall Street Journal]

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