"We think DC Super Hero Girls can be bigger than a $1 billion brand."
I want to let that sink in for a second. DC Entertainment, Warner Bros. Consumer Products and Warner Bros. Interactive Entertainment president Diane Nelson believes that strongly in DC Super Hero Girls. The only other current billion dollar brands in the dolls/action figure arena? Barbie and Disney Princesses.
For years, all we've heard from major toy makers, including DC's own partners at Mattel, is that girls don't buy toys, and they especially don't buy toys you'd consider to be action figures. While the truths of that matter have been relentlessly shattered over the past few years, particularly with regard to the likes of Marvel and Star Wars toys, there are still very few companies willing to go out on that ledge and buck outdated stereotypes. Fortunately, Diane Nelson is just as tired of those ill-conceived notions as the rest of us.
Yesterday The Wall Street Journal posted a profile video wherein DC Entertainment President Diane Nelson discussed her role overseeing the company and its multiple divisions. The big pull quote for WSJ was Nelson's comment that she wasn't a "comic book reader," which is easy to understand in the context it's said -- Nelson didn't come into her current job as a lifelong comic book fan, but rather applies her expertise as a former President of Warner Premiere and a brand manager for WB's Harry Potter brand to DC's comic book and multimedia efforts. The big pull quote for ComicsAlliance comes from Nelson mentioning that Wonder Woman is her favorite character. You know, the character who was prominently snubbed on Sunday amid a flurry of other films said to be in-development that came tacked on to WB's Justice League movie announcement?
A lot of times comic-book news is fairly predictable. A creative team might leave a book, but odds are they'll land somewhere else or start a creator-owned project. Titles get canceled or start up. A character might celebrate an anniversary or something offensive might slip into a book. These are all items we've become accustomed to seeing.
Occasionally, though, a story that impacts the livelihoods of a lot of people comes around, or something that could change your whole perception of a comics creator. Those can be hard to deal with, and this week had a couple of those stories.
A letter sent to DC Entertainment employees by company President Diane Nelson has confirmed what staffers and industry insiders have anticipated for some time: the DC Comics division of DCE will relocate from New York, NY -- where the publisher has been headquartered since its inception in the 1930s (as National Allied Publications) -- and join its sister operations in Burbank, CA, part of Los Angeles County, also home to DCE's parent company Warner Bros.
Diane Nelson is rolling into San Diego's Comic-Con with some real momentum thanks to the enormous commercial success of Warner Bros. Pictures' Man of Steel film directed by Zack Snyder. By all accounts the hit film based on Jerry Siegel & Joe Shuster's Superman character has galvanized the DC Entertainment division, which Nelson leads as President, and everybody wants to know what's next for the company. To that end, Nelson sat down with The Hollywood Reporter in an interview that focused mainly on DC's Hollywood prospects (no news on Man of Steel 2, although an announcement is rumored to come later this weekend in San Diego), with Nelson confirming her wish list of properties to make the jump to the big and small screens, addressing concerns about Wonder Woman and the future of Vertigo.
Coinciding with Comic-Con International in San Diego, DC Entertainment hosted a cocktail reception and art exhibition in benefit of We Can Be Heroes, the company's initiative to combat hunger in the Horn of Africa...
DC Entertainment stunned the industry today by announcing that the company would undertake a major restructuring -- but not the one that everyone had been expecting. Contrary to widespread rumors that said the company would be moving its entire operation to Los Angeles, DC announced that the publishing arm would stay in New York City, while the rest of DC Entertainment-- particularly movies, television, and video games -- would head to LA, a move that is expected to lead to 20% layoffs according to the LA Times...
Just when the world of corporate comic books seemed like it couldn't get any crazier, DC Comics dropped the bombshell last week that it would be restructuring as DC Entertainment, Paul Levitz would be stepping down as President, and Diane Nelson, a former President of Warner Premiere and a brand manager for the massive "Harry Potter" franchise, would be taking charge...
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