The mail-order ads from comics of the 1950s and '60s have long been a source of great entertainment for comics fans and bloggers over the years, but writer Kek-W (2000 AD) and artist Shaky Kane (The Bulletproof Coffin) are making a whole comic out of them with the new Image Comics one-shot Cap'n Dinosaur, on July 16.

And here's how Image describes the story:

When a mysterious drowned man falls out of the clear blue sky, The Cap’n and Honey Moon follow a trail which leads them to a deserted amusement park, but what they find will take readers’ breath away.

"Shaky and I are trying to channel a free-wheeling old school spirit—harness the strangeness that used to infect comics back in the late 50s and early 60s,” Kek-W said in an Image press release. “We want to inject some fun back into things. Reality is overrated!"

Kane added, "“Half the fun of old comic books were the mail order adverts. So I figured that if the mail order adverts were to somehow feature in the story itself, well then you'd get the full fun!”