Folks, I have seen some dumb things involving the X-Men in my time. It is, in fact, my actual job is to see dumb things involving the X-Men on a fairly regular basis, and I have also seen more than my share of terrible ads over the years. This new ad from Hardee's and Carl's Jr. that makes an attempt to promote their Western X-Tra Bacon Burger, however, might just be the new gold standard for idiocy.
See, shapeshifter Mystique (not played by Rebecca Romijn or Jennifer Lawrence, mind you) is going to eat this burger, but it's just too much burger for a li'l lady to handle, so she turns into some scruffy bro because only men can fully enjoy the taste of fast food bacon. Seriously. That is what this ad is about.