Marvel publisher Dan Buckley gave a three-part interview with comic industry blog ICv2 this week in which he discussed the company's performance in 2014 and its strategies for the year ahead. The interview ranged across digital sales, graphic novel sales, and the impact of the Marvel movies on the comics -- but of particular interest to ComicsAlliance were Buckley's comments on reaching a more diverse audience of new comics customers.
While acknowledging that Marvel and the industry at large has never done much consumer research, Buckley said the company has been "aggressive in trying a lot of diverse product over the last two years," as part of an initiative spearheaded by Editor-in-Chief Axel Alonso. According to Buckley, the results of that outreach have been very positive.
It seemed like a foregone conclusion following Disney's $4.05 billion acquisition of Star Wars owners Lucasfilm last year, but Marvel and Dark Horse Comics made it official today: The Star Wars comics franchise will move next year from Dark Horse, which has had the license for 22 years, back to Marvel, which published the first Star Wars comics when the original movies were coming out in the late 1970s and early 1980s.
The launch of two new books saw the return of Marvel's cosmic titles at yesterday's Marvel Cup O' Joe panel at New York Comic-Con -- but we were told not to think of them as "cosmic" anymore. The panel led by Marvel chief creative officer Joe Quesada also featured many of Marvel's bigwigs, including editor-in-chief Axel Alonso, publisher Dan Buckley and Marvel TV head honcho Jeph Loeb, most of whom took the opportunity to deafen the crowd by shouting "NOW" into their microphones...
Marvel Comics is proud to announce that industry legend Alex Ross-who broke new ground with his seminal Marvels limited series-will return to Marvel Comics in 2008 with a brand new project-Avengers/Invaders
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