It's not often that I set my alarm on a Sunday, but when there is an opportunity to check out some new toys before they arrive on the market, I have been known to be motivated enough to drag myself out of bed. I've been eager to see Disney Playmation in action ever since it was announced, and even though I'm not the target demographic, I happened to know a would-be Avenger that was more than willing to try out the new toys, too. What kid doesn't want the opportunity to be Iron Man for a day?
There hasn't been much news about Playmation since its big reveal in June, but the Disney Store just started hosting public preview events earlier this month. Disney Playmation came about in response to a Disney-funded study that revealed parents wished their kids spent more time being active, but didn't want them to have to give up newfangled technological advances. Created by some of Disney's best and brightest Imagineers and developers to nail the intersection of that big Venn diagram, and with a little help from Hasbro, Playmation was born. Thirty minutes after arriving at "Avengers Labs," I had a much clearer idea of what Playmation was and what to expect. Even though I now have a better notion of how Disney Playmation works, I have concerns about whether or not it can accomplish the lofty goals set for it.
Did you know there's a superhero called Ant-Man, and that he's going to be starring in a major motion picture later this month? Have you also been living with three other people in a bunker run by a mysterious man who thinks he has what it takes to be on The Apprentice (RIP) for the last twenty years? There's a lot of hype surrounding the pint-sized Marvel hero these days, and in an effort to serve the fervor surrounding Ant-Man, Hasbro is releasing a limited box set featuring the original Ant-Man, Hank Pym, in some of his most famous incarnations.
Throughout the years, Hank Pym has been many heroes. Though he's most synonymous with the Ant-Man persona, Pym has also been Giant-Man, Goliath, Yellowjacket, and the Wasp. He also accidentally created the genocidal artificial intelligence Ultron, but since that's not what happened in the movies, it doesn't count in real life any more. And as luck (and keen marketing) would have it, almost all of those alternate identities are captured here in the San Diego Comic-Con exclusive set.
In 2011, Hasbro started releasing its own building block sets under the Kre-O brand. GI Joe made its debut in the line in 2013, and Hasbro has slowly been rolling out sets based on the classic Real American Hero brand. This year at San Diego Comic-Con, Sgt. Slaughter and the Marauders make their debut in grand fashion. Not only that, but he'll be joined by Destro and his Iron Grenadiers.
Unlike this year's Transformers Kre-O exclusive, this set is more than just a collection of minifigures. The GI Joe set will also include a Tag Team Terminator vehicle to build. Yes, the Sergeant's Triple "T" single-pilot tank is here in all its Kre-O glory. It's quite a little set, and one that brings back incredibly fond memories of sitting around watching GI Joe with my cousin and being jealous he got all the cool vehicles. Who's laughing now, Steve? It's me because now I have the cool things.
This year at San Diego Comic-Con, Hasbro is finally giving Dr. Strange and many of Marvel's other magical characters their due. For as long as Hasbro has been in charge of the Legends line, fans have been clamoring for characters like Magik and Brother Voodoo to show up. While those might sound like rather non-traditional choices for a mass market toy line, the roster for Legends has grown so much over the past few years that it's actually not that surprising to see heroes like Illyana Rasputin finally rendered in action figure form.
In fact, Brother Voodoo, Magik and Dormammu were characters Hasbro teased at SDCC within the last few years, but wave after wave of the Legends were released at retail with little hint of their inclusion. Finally, Hasbro unveiled the Book of Vishanti box set ahead of SDCC '15, which featured the aforementioned trio, as well as a variant of the just-released Dr. Strange and the all-new Hela. Oh, and there's this little thing in there called the Eye of Agamotto in there, too. As box sets go, it's an impressive piece of work, and one that's sure to make a lot of die-hard Marvel magic fans very happy.
Yes, dear friends, July has arrived, and we draw ever closer to the ultimate comic book convention in the US, and quite possibly the world, San Diego Comic-Con. While many will venture the halls in hopes of seeing the first footage from the current crop of highly-anticipated blockbuster features, or to catch a fleeting glimpse of the hottest stars appearing in iconic roles, the real challenge of SDCC is reserved for the collectors. Yes, once a year, nearly every major toy, statue, replica and plush manufacturer releases a limited edition piece that can only be found on the floor of the San Diego Convention Center.
Devoted fans, aficionados and (unfortunately) re-sellers have been eagerly awaiting the chance to be one of the fortunate few who are able to obtain some of the rarest and most-coveted collectibles to release in a calendar year. Now, with just one week to go, we've gotten almost every last company to reveal its biggest secrets. Collected here for you is a comprehensive list of not just what will be available, but where it will be available, and how much it will cost you (should prices have been provided). This is every comic book toy and collectible exclusive for San Diego Comic-Con 2015.
It's a sad truth about this world of ours, but our freedom is constantly under attack by Cobra Commander and his sinister army of snake-themed soldiers. I mean, no, it's not as bad as it was in the mid-80s, when you couldn't even chew gum, get a hamburger or listen to the latest Cold Slither record without finding yourself under assault by Night Creepers and Alley Vipers, but the threat is still out there, chipping away at our safety in the most unexpected ways.
Take, for example, the Commander's latest sinister plot: Taking over America two feet at a time alongside New Balance and BAIT, collaborating with Hasbro for a limited edition set of sneakers decked out with a snakeskin pattern in Cobra's traditional colors.
Though we already knew Hasbro would be offering an early variant box set of its massive Devastator box set at San Diego Comic-Con this year, the company still had one more Transformers exclusive up its sleeve. Announced this week (via IGN), a special box set of the Transformer Universe's most bad-ass female robots in disguise will be up for sale at SDCC as well. The set will feature Arcee, Chromia and Windblade in all new paint apps based on their appearances in the upcoming Combiner Hunters storyline in IDW's Transformers line.
Though all three of these characters have been released in the flagship Generations line at Hasbro, this new set offers another chance for collectors to expand the ever-growing roster of robots in the Transformers line. It's also another great way for Hasbro to continue diversifying the Transformers line, which has always been traditionally male robot heavy.
With San Diego Comic-Con just around the river bend, the uptick in exclusive announcements for this year's show is picking up. Today, Hasbro revealed its Marvel Legends exclusive for the event, and it's a doozy.
Available exclusively at SDCC will be the Doctor Strange Book of Vishanti box set, which features not just Stephen Strange himself, but also Brother Voodoo, Dormammu, Magik, and Hela. As an added bonus, the replica tome will include a role-play Eye of Agamotto, allowing you to live out your dreams as the Sorcerer Supreme of Anywhere, USA, as long as you can get your hands on one.
Before we begin, yes, Virginia, there will be a Black Widow figure as part of the Disney Playmation series.
Announced yesterday, Hasbro and Disney have teamed for a new set of role-play toys for kids dubbed Disney Playmation. The toys combine wearable accessories with figures that interact with one another, and put the kids right in the action with heroes like Captain America, Iron Man and the Hulk. Of course, Disney has much more in mind for the upcoming playsets, including Star Wars and Frozen, but the Avengers-themed collection will be hitting stores first this year.
Playmation was born out of a recent study Disney commissioned, where the company learned parents were nostalgic for the way they used to play when they were younger. New parents wanted their kids to be more active and use their imaginations (like they used to with the stick and hoop), but also recognized that technology was an important part of growing up today. Most importantly, the third-party study revealed nine out of ten parents were keen on the idea of new tech that could keep their kids active. With those results in mind, a team of Disney technologists, Imagineers and storytellers got to work in developing what would eventually become Playmation.
Hasbro's been releasing a steady stream of role-playing gear based on a variety of Marvel properties, but as of late, the shelves at retailers have been filled with Avengers: Age of Ultron gear. A short while ago, Hasbro sent us a box of the kid-friendly gear, and we knew the only way to really test out Iron Man's repulsors, Captain America's shield, Hulk's hands and Thor's hammer was to put it in the hands of some of the top research scientists ComicsAlliance could afford.
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