Black Friday is not really my cup of tea. In accordance with my usual blogger schedule, I'll likely be hitting the hay as the 4 a.m. doorbuster carnage erupts. Still, the toy collector within keeps me selfishly skimming the Thanksgiving newspaper ad inserts for deals.

That's how I found out that Target apparently has no idea what Optimus Prime is called, even if they understand his job description:

I happen to like Target and they've gotten Prime's name right on countless other occasions, so I'll save them undue sarcasm (they've probably already gotten an angry E-mail from Hasbro). I just wanted to point out that renaming Optimus Prime "Leader" reminds me a lot of that time The Simpsons joined a cult.