Top Cow & Thunder Creek Launch TopCowGear.com
During their Friday evening panel at Comic-Con International: San Diego, Top Cow Productions Inc. announced a unique apparel venture with mass market manufacturer Thunder Creek. The new licensing deal will mark the creation of a direct-to-consumer online apparel website www.TopCowGear.com.
The website will feature various apparel items including t-shirts, polo shirts, and sweat shirts featuring various Top Cow characters, logos, and properties while giving the consumer the opportunity to customize their clothing item and select from over 100 designs. The clothing will be manufactured, fulfilled, and the site maintained by Thunder Creek, one of the world's leading mass market manufacturers of t-shirts and other clothing items with clients that include Wal-Mart, Kohl's, and Target, through their OnDemandApparel initiative. Thunder Creek also operates existing apparel websites for Chuck Norris (ChuckNorrisFacts.com) and Deville (DevilleUSA.com). The shirts for the new web site will all be printed on state of the art digital presses and www.TopCowGear.com is expected to go live in early August.
"This deal with Thunder Creek will allow us to offer shirts with more characters and logos then we could ever hope to do with a traditional t-shirt license," explained Vice President of Marketing & Sales for Top Cow, Filip Sablik, "With tons of designs and shirt options fans will really be able to personalize their shirt for a unique look."
"Partnering with Top Cow instantly gives the On Demand Apparel™ program a huge boost," added Mike Horn, Head of Business Development for Thunder Creek. "With the depth of characters and art, and the long history of the brand, Top Cow is a fantastic partner for this product line."