Diesel

Diesel Superhero Underwear Strips Down Its Heroes
A few of Diesel's underwear models come with names and descriptions that make them sound like supporting cast members from a "Batman XXX" sequel, but that's probably because the clothing company wants you to believe that their Fresh and Bright underwear can grant you supe…
Smell Like Tony Stark With the Iron Man Cologne
Among the many marketing moves that tie into the upcoming blockbuster-to-be "Iron Man 2" is a collaboration between Marvel Comics and Diesel to make -- wait for it -- Iron Man cologne. The limited edition "natural spray" will retail for $67, and is essentially a repackaging of Di…
Gadget Crossover: The “Two-Face” Watch
Diesel recently released what they call the "Frankenwatch," a timepiece that combines the faces of two watches to make one "Freak of Nature," complete with a half-leather, half-metal wristband. As this is, literally, a "Two-Face" watch, it is hard not to make the obviou…