Welcome to the latest episode of ComicsAlliance Presents “Kate or Die,” a series of exclusive comic strips created by one of our favorite cartoonists, Kate Leth! In this episode, Kate -- a part-time comics retailer -- offers advice to those comics shops who could make their businesses more hospitable to new customers.
The big headline on Publishers Weekly’s site when it published the results of its comics retailer survey last month blared that comics sales were down during the early months of 2014, though retailers seem relatively optimistic about it.
What comes after is a sometimes difficult-to-parse snapshot of the world of comics as it looks now. It’s not necessarily a bleak picture, but it’s very clearly one that portrays an industry may not be able to sustain itself as it is now. Change is occurring, and here are some key items from the report that show how, and what might be changing.
Last week ComicsAlliance published an editorial by Matt D. Wilson's titled What Does A Number One Issue Mean? In that piece, Matt criticized American comic book publishers' reliance on the "all-new #1 issue" scheme, describing it as a "myth" with respect to creative direction and a "stunt" with respect to sales.
After reading Matt's piece, Brandon Schatz of Wizard's Comics in Edmonton penned an insightful look at the topic from the point of view of the retailer, to whom the shiny new #1 issue is also squarely aimed. It's with Schatz's gracious permission that we're publishing his words, which have been edited only slightly so as to add images, relevant links and conform to CA's style guide.
As evidenced by the fact that I still have the occasional nightmare about missing order deadlines, I worked at a comic book store for six years. During that time, I became pretty familiar with the struggles and annoyances that retailers go through, and even though I haven't been on that side of things for a while now, I'm still interested in the things that make it easier for the people running the shops to get comics into the hands of the customers
Here at ComicsAlliance, we value our readership and are always open to what the masses of Internet readers have to say. That's every week, Senior Writer Chris Sims puts his comics culture knowledge to the test as he responds to your reader questions!
Q: Pardon if you've already been asked and responded, but is there anything you especially miss about working in a local comic shop? -- @cyberpilate
A: No.Okay, maybe that's a slight exaggeration. For those of you who don't know, before I switched to the freelance writing career th
With DC Comics' line-wide relaunch kicking off next week, the industry has been holding its collective breath wondering whether the publisher's gambit will be rewarded with sales proportional to the event's robust marketing efforts