Hashtags. They’re a necessity for marketing on social media, but for corporations, their use is a path dotted with pitfalls. In the democratic environment of Twitter, users are sensitive to being manipulated and pandered to for corporate gain, and a “hashtag fail” can result in viral public embarrassment for a company. This is particularly unstable ground for comics publishers, since comics readers have long formed strong online communities and are particularly savvy to corporate attempts to infiltrate those spaces.
What's up, #teens? Are you feeling #radical today? Ready to head over to your favorite social medias and instagram the hottest status updates? Well, DC certainly hopes you are, because it's hyping up its upcoming "DC You" initiative with a series of videos that are asking you the most important question of our age: are you ready to hashtag this?!
Interviews, panel appearances, fan mail -- artists and writers understandably get much of the focus when we talk about professionals in the American comics industry. But beyond the front lines there's a whole host of people working hard to keep the business running: accountants, lawyers, publicists, librarians, production staff and many others. Most of these people don't have the opportunity to talk about their work with the people who read the comics they help put in their hands, but the work they do is important -- often integral -- to this industry. Whether it's making sure creators get paid, designing logos, or even planning a convention, these people affect how the whole package of our industry comes together.
In the first of what we've planned as a series of spotlights on the behind-the-scenes comics pros, we're speaking with Alex Segura, Archie Comics' Senior Vice President - Publicity and Marketing. Segura started his career in comics as a journalist but has spent nearly a decade doing publicity at DC Comics and Archie, the latter of which has been especially praised by this site and others for revitalizing its brand. One of the architects of the new Archie Comics, Segura sat down with us to talk about how he ended up as a publicist and what exactly that job entails.
If there was any doubt left that the horror of the living dead had been fully absorbed into mainstream pop culture, we can go ahead and put it to rest: The horror of the zombie apocalypse is now being used to sell the Hyundai Elantra.
The dramatic improve
Jack Kirby was unquestionably the greatest comic book artist who ever lived, and is largely responsible for shaping comic books as we know them today. But there's one aspect of the King's work that I absolutely love, even though it's often overlooked: The incredible "Next Issue" blurbs that he created for his comics. One of Kirby's greatest gifts was his
With 80% of 36 leading companies agree that "comics are extremely effective public relations and marketing tools" and 90% of "our children" being regular comic book readers, can it be any wonder that the American comic book business is booming like never before?
Obviously, none of that is true, although it may have been, once upon a time. Those stat
It seems like lately superhero-inspired clothing for women has been put in a pretty polarizing position. Fans can either pick up affordable logo tees and the like, or splurge for overpriced fashionista fare. No o
There are superhero t-shirts and action figures and posters and lunchboxes and toothbrushes and pez dispensers and pencil cases and cereal brands. And costumes and pajamas and underwear and collector's edition DVD box sets. And dinnerware and trading cards and cookie jars.
Yes. Cookie jars. And despite all of this, the market for superheroes and superhero accessories still has some large, and profitable, gaps. Here are the top five product ideas that have been inexplicably ignored by comic book companies.