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Alex Segura

Archie Comics Publicity Mastermind Alex Segura On Marketing, Management, And His Time At DC Comics

Archie Meets Kiss Alex Segura Interview
Francesco Francavilla

Interviews, panel appearances, fan mail -- artists and writers understandably get much of the focus when we talk about professionals in the American comics industry. But beyond the front lines there's a whole host of people working hard to keep the business running: accountants, lawyers, publicists, librarians, production staff and many others. Most of these people don't have the opportunity to talk about their work with the people who read the comics they help put in their hands, but the work they do is important -- often integral -- to this industry. Whether it's making sure creators get paid, designing logos, or even planning a convention, these people affect how the whole package of our industry comes together.

In the first of what we've planned as a series of spotlights on the behind-the-scenes comics pros, we're speaking with Alex Segura, Archie Comics' Senior Vice President - Publicity and Marketing. Segura started his career in comics as a journalist but has spent nearly a decade doing publicity at DC Comics and Archie, the latter of which has been especially praised by this site and others for revitalizing its brand. One of the architects of the new Archie Comics, Segura sat down with us to talk about how he ended up as a publicist and what exactly that job entails.

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A Modest And Belated Birthday Tribute To Late, Great Writer And Editor Archie Goodwin

Goodwin at work in the Marvel offices, 1980
Goodwin at work in the Marvel offices, 1980

While his name isn't hugely well-known outside fan circles, the late Archie Goodwin played a huge role in the world of comics for over four decades. Born on September 8th, 1937, he started out writing stories for Warren Publishing in the early '60s before moving on to key editorial roles first at Marvel and then at DC.

His good humor and kindness provided an inspiration to generations of fans and creators, and his influence is felt to this day – and in that spirit, a trio of our favorite creators reached out to offer tributes to the man and his legacy:

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Archie’s Superhero Line Turning To The Dark Side With ‘Dark Circle’ Relaunch Is A Gamble That Makes Sense

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Archie Comics has developed a reputation for doing the unexpected and somehow pulling it off. The wholesome publisher pipped Marvel and DC to the lead in launching an ongoing book with a gay teen protagonist in Kevin Keller; it broke with the conventions of comic book continuity with its attention-grabbing Archie Marries... books; and it successfully brought zombies to Riverdale with its critically and commercially successful Afterlife With Archie books, potentially kicking off a new line of horror books.

So it feels in keeping with that spirit that Archie Comics announced yesterday that it plans to relaunch its cheery (and under-exposed) Red Circle superhero line as 'Dark Circle,' a line of adult-oriented series with the sophisticated narrative ambitions of HBO or Showtime. It's certainly unexpected. Can Archie Comics pull it off?

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Never Mind, DC Comics Not Planning to Kill Green Lantern John Stewart

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It was reported last week that Joshua Hale Fialkov walked away from his new gig as writer of Green Lantern Corps and Red Lanterns because of disagreements over an editorial mandate to kill off John Stewart, a popular Green Lantern character and one of DC Comics' most prominent African-American superheroes. It would appear that those plans have changed, as Fialkov's GLC replacement Robert Venditti tweeted on Friday that he and co-writer Van Jensen "have never even contemplated killing John Stewart." The stateme

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Link Ink: Francavilla’s ‘Black Beetle’ Gets A Mini, Call Me Misty And Segura Returns To DC

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Upcoming: Francesco Francavilla's The Black Beetle is getting a full-fledged miniseries at Dark Horse in January, which will kick off with a #0 issue collecting the BB tales from Dark Horse Presents #11-13 in December.

Industry: Alex Segura has returned to DC Comics as Executive Director of Publicity after a nearly two-year stint at Archie Comics as Vic

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Dan Parent Announces ‘Archie vs. KISS’ And Discusses His Career In Riverdale [SDCC]

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Over the past three years, Archie artist Dan Parent has been at the center of some of the company's biggest events, from Archie Meets Kiss to Kevin Keller. I spoke to him at today's Comic-Con to find out what it's been like to be a key factor in Archie's new direction, and in the process, he told me about Archie vs. KISS, a follow-up to the first crossover, in which

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Link Ink: Spider-Man Toast, ‘Evangelion’ Shaves and Pokemon Card Cosplay

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Novelty: The Amazing Spider-Man toaster. It's hip. It's now. It's "wow."

Creators: Jonah Hex co-creator Tony DeZuniga is in extremely critical condition after suffering a stroke and his family is currently seeking donations to help cover his medial costs.

Music: Livid Records has signed Faulkner D

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Archie Comics Brings the Occupy Movement to Riverdale This March

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All-American teenager Archie Andrews is used to having finesse his way through heated conflicts and make peace between passionate opponents, being unable to choose between the dueling affections of frenemies Betty and Veronica for about 70 years now, but he's going to find himself in the middle of an all-new conflict this July, when the Occupy movement comes to th

War Rocket Ajax #24: Alex Segura Talks ‘Archie Meets Kiss’ [Podcast]

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This week on the War Rocket Ajax podcast, we're proud to welcome our very first guest from Archie Comics: Writer and PR director Alex Segura! He's here to tell us about the crossover you never thought you'd see, Archie Meets KISS, and you can listen to the whole show right here at ComicsAlliance!War Rocket Ajax v.2, #24: Be My Skateboarding with Alex Segura
(WARNING: C

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