A few months ago, we brought you the news that Netflix was producing a TV show based on Harvey Comics' infuriatingly wealthy Richie Rich, which naturally led to me venting my boundless rage against the insufferable little tow-headed one-percenter and then doing my best to forget it was happening. Now, though, the Richening is finally upon us.
I consider myself to be a relatively reasonable adult, but if I'm honest with you, there's definitely a list of fictional characters that I hate as though they were real people. As irrational as it may be, there's just this intense level of pure, all-consuming hatred that I feel whenever they come up -- and right at the top of the list, next to Lucy Lane and Funky Winkerbean's Les Moore, is that rotten little plutocrat Richie Rich. I cannot even begin to explain how much I hate that kid.
As a result, I've been in a sour mood since yesterday, when Netflix announced a new live-action Richie Rich series, starring Jake Brennan as the title trillionaire.
LA-based fashion brand JOYRICH has collaborated with DreamWorks to create a decadently tacky streetwear collection starring none other than Richie Rich. Although this is not Richie Rich's apparel debut (he previously appeared in the MISHKA NYC x Harvey Comics collaboration), JOYRICH's approach to the character solely features a repetitive motif of Richie holding a large sack of his parent's money on shirts, skirts, purses, and more.
Judging from the price list, the imagery may serve as an indicator of how many sacks of money you'll have to shell out for this gear. From $40 iPhone skins to $198 backpacks, it's clear that JOYRICH x Richie Rich is genuinely and unironically reaching out to stylish rich kids who have enough money bags to be covered in an allover pattern rich kids holding money bags.
Legal: Diary of a Wimpy Kid author Jeff Kinney filed a lawsuit this week against Antarctic Press over their Diary of a Zombie Kid parody comics (one of which is currently scheduled to get a Free Comic Book Day release)...